Mailing Labels — Put Your Buyer History to Work

Direct mail can still be an important part of promoting an upcoming auction. Whether you're sending postcards, auction announcements, catalogs, or other promotional materials, AuctionRPM can help you produce the mailing labels you need.

But AuctionRPM can take your mailing list a step further.

Why send every auction announcement to every buyer in your database when some customers may have little interest in what you're selling?

AuctionRPM can track your buyers' purchasing history and buying habits. That information can then help you target your marketing by identifying buyers whose previous purchases indicate that they may be particularly interested in the types of inventory being offered in this specific auction.

For example, a customer who has historically purchased certain categories of merchandise may be an excellent candidate to receive information about an upcoming auction containing similar items. Rather than treating every buyer exactly the same, AuctionRPM allows the information you've accumulated through previous auctions to become a valuable marketing resource.

In this tutorial, you'll see how AuctionRPM's Mailing Labels feature brings together buyer information, auction inventory, and purchasing history to help you make your advance marketing efforts more focused and useful.

It's another example of how the different parts of AuctionRPM work together. The information collected while running today's auction can help you market tomorrow's auction more intelligently.

Don't just know who your buyers are. Know what they buy—and use that knowledge to bring them back to your next auction.