Email Broadcasting — Keep Your Buyers Informed

You’ve done the work to prepare an upcoming auction—but your buyers need to know about it! AuctionRPM’s Email Broadcasting feature provides an easy way to reach out to your buyers and let them know when another auction is coming up.

In this tutorial, you’ll see how AuctionRPM can use the customer information you already maintain to help you communicate with your buyers by email. Instead of treating your buyer database as simply a record of past transactions, you can put that information to work helping promote future auctions.

Email broadcasting can be a valuable part of keeping your auction company in front of your customers. Whether you want to announce an upcoming auction, encourage buyers to take a look at what you’ll be selling, or simply remind them that auction day is approaching, AuctionRPM makes it easier to get your message out.

Best of all, this capability is integrated into the system you’re already using to manage your auction business. Your buyers are already in AuctionRPM—why maintain a completely separate list just to communicate with them?

A great auction needs bidders. AuctionRPM’s Email Broadcasting tools help you reach your buyers, promote your auctions, and bring those bidders back for the next sale.