Bidder Registration — Welcome Your Buyers and Learn How They Found You

When bidders arrive at your auction, one of their first stops is Bidder Registration. AuctionRPM is designed to make that process efficient while also turning registration into an opportunity to collect valuable information that can help your auction business.

In this tutorial, you'll see how the AuctionRPM bidder registration process works and how bidders are registered for an auction so they're ready to participate in the sale.

And if you want to make registration even faster, be sure to ask us about AuctionRPM's driver's license scanning capability. Scanning a bidder's driver's license can greatly streamline the registration process by reducing the amount of information your staff needs to enter manually—especially valuable when a line of bidders is waiting to register just before an auction begins.

But AuctionRPM can do more during registration than simply identify your bidders.

Wouldn't it be useful to know exactly how those bidders found out about your auction?

AuctionRPM allows you to track how each bidder heard about the sale. Whether your customers came because of direct mail, email, your website, signage, advertising, or another promotional source, collecting that information at registration can give you valuable insight into the effectiveness of your marketing.

Over time, that means AuctionRPM can help you answer an important business question: Which advertising methods are actually bringing bidders to my auctions?

Instead of simply spending money on advertising and hoping that it works, you can use information collected during bidder registration to better understand what's producing results and make more informed marketing decisions for future auctions.

Register your bidders. Get them into the auction quickly. And while you're doing it, learn more about what brought them there in the first place.